Headless architecture and the future of websites

Headless architecture has the potential to deliver faster, flexible, and personalized experiences across multiple channels and platforms.

Users are more likely to engage with brands and products that offer unique but consistent interfaces across channels and platforms. Traditional sites are rigid, limiting the flexibility required to design and develop engaging experiences.

“Headless” architecture decouples the front-end from the back-end, which allows you to store your data in one place and then send it across many channels and screens. With this approach, designers and developers are provided the freedom needed to use whatever tools they would like to create for any channel.

In this talk, we will explore the benefits of leveraging a headless solution including flexibility, personalization, and speed. We will then go over specific use-cases and techniques for building your first headless experience.

Friday, 2018-10-05 @ 18:00
> Skill level: intermediate
> Duration: 25 min

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Heidi Olsen

Heidi Olsen has navigated through the treacherous world of web development for the past 10 years. Her goal is to make the web less shady and more thoughtful. You may find her browsing Twitter, blogs, and Slack channels in search of finding better approaches to our digital space.

Heidi is currently the Lead Software Engineer at eROI, a full-service creative agency in Portland, Ore. eROI partners with innovative brands such as Taco Bell, Nike, and Jack Link's to craft compelling experiences.