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Designing for impact

How to create both useful and desirable interactions, which bring long-term value to the user as well as the business.

Designing for impact: Why beautiful design is not enough?

Not so long ago we were shipping digital products that only needed to work. Today that’s not the case - having a brilliant idea, great visual style, incredible animations, the perfect code is just not enough. That is the baseline. We live in a world where everyone and everything is connected, where we value our time and where the quality of interactions matter more than ever. We need to create both useful and desirable interactions, which bring long-term value to the user as well as the business. In this talk, I’ll show you from our 10-year experience what worked for us and what doesn’t work. I’ll explain how we tailored our product design processes with cross-functional teams that listen, iterate, and learn along the way. Most importantly, I’ll show you design methods that help us reduce the risk of building products nobody wants, products that don’t bring any value to the business.

Saturday, 2018-10-06 @ 15:35
> Skill level: intermediate
> Duration: 45 min

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Photo of Vladimir Koncar

Vladimir Koncar

Vladimir Končar is a product designer and a creative leader with 15 years of experience in building and leading multidisciplinary teams and a proven track for designing and delivering products and interactive experiences. He works as a design team lead at Five agency and is a co-founder of Amodo startup. In the design community, he is known for organizing and leading UX meetups within IxDA Croatia.

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